Dave wrote on Apr 28
th, 2007 at 11:25am:
And this must be one of the main points we make in our responses. A call that is queued for say 5, 10 minutes will generate at least as much as if not more than a call to a x p/min 09 number where queing is not allowed. Thus, 0871 isn't simply a step down from higher priced 09s, but may be more profitable than low-end 09 numbers.
I totally agree.
I plan on mentioning the fact that consumer awareness of 09x numbers is pretty much well established so consumer harm/detriment due to lack of awareness/knowledge is very little. Of course things like scams still happen on 09x but at least the consumer is aware that they are ringing a premium rate number.
Whereas with 0871, there is very little consumer awareness of either the costs or more importingly that they are in fact ringing a premium rate number by definition (whether a recognised/controlled PRS or not).
All that's gonna happen is that scams will all move from 09x to 0871 because they'll still receive income from the call (despite what ICSTIS claim and try and play down) knowing that it's basically all but by name unregulated from a consumer protection point of view.
I've always said that as a consumer we should know in advance that we are ringing a premium rate number (regardless of the costs per minute involved) so that then as a consumer we can make a more informed decision on whether to do business with that company or not.
If we are fully informed that we're ringing a 10p/min line (from BT landlines only) and the fact that the company called is gaining money from the call as well then that's fine. Any consumer knowing all this beforehand and still does business with a company can't argue/moan about call costs and the premium that the company receive from the call.
Of course none of this is in the interests of businesses at all and from what I've read of the consultation, it does appear that ICSTIS is putting businesses first and consumer protection/awareness last.