SilentCallsVictim wrote on Jun 20
th, 2010 at 5:38am:
My own proposals are published in my consultation response. Perhaps the most radical element of my proposal is that there should be a declared "standard call rate", as the basis for a limited surcharge. This avoids the undesirable effect of Ofcom actually setting retail prices.
I think this is a good idea and that the "standard call rate" should be the supplier's normal geographic rate including the geo rate for calls included in their packages, i.e. zero.
SilentCallsVictim wrote on Jun 20
th, 2010 at 5:38am:
I propose that the "standard rate" need not be the same as the cost of a 01/02/03 call. I see this as essential in order to allow discounting of some or all 01/02/03 calls in general or at particular times, and the option to offer them in limited bundles or unlimited packages. I see no good reason why each provider should not be free to set its "standard call rate" (including a call setup fee if it wishes), as well as its line rental fee, at whatever level it chooses. I see the essential issue as being that the (maximum) level of the surcharge for each type of "premium rate" call is common and transparent.
Yes the "premium rate" must be declared.
SilentCallsVictim wrote on Jun 20
th, 2010 at 5:38am:
My other, related, possibly radical proposal is that calls subject to a maximum surcharge of zero (0845, 0870 and 080) should not have to be offered on exactly the same terms as 01/02/03 calls. This is so as to allow greater potential for discounting, bundling and packaging of some or all 01/02/03 calls.
If revenue sharing is disallowed on 0845 and 0870 what is the point of them? To my mind it is essential that they cannot charge callers more than the geo rate for these numbers and they must be included in packages.
SilentCallsVictim wrote on Jun 20
th, 2010 at 5:38am:
BT customers already pay more for their packages because many more calls (all 0845 and 0870 calls) may be made under their terms; I have no desire to see other operators compelled to follow the same course, however if they do so in response to demand from their customers or market pressure I cannot object.
0870 numbers are rapidly disappearing and I expect the same for 0845 if revenue sharing is stopped. So they must be regulated in the same way as 03 numbers to stop the current stupidity where Virgin Media charge 10ppm and Virgin mobile charge 40ppm to call these numbers. There is no justification for such rip-offs and I think Ofcom is there to stop rip-offs which constitute "harm to callers".
SilentCallsVictim wrote on Jun 20
th, 2010 at 5:38am:
If a mobile operator wishes to increase its rates for calls to geographic numbers and reduce those for 084/087 calls so as to remove the cross-subsidy currently being provided then it should be free to do so
Surely this would increase the cross-subsidy?
SilentCallsVictim wrote on Jun 20
th, 2010 at 5:38am:
...alternatively it could set its "standard rate" well above that applied to geographic calls, so as to maintain the status quo.
I don't understand this.
SilentCallsVictim wrote on Jun 20
th, 2010 at 5:38am:
I do not believe that it is for Ofcom to specify which course should be followed, Ofcom should simply ensure that the "standard rate" is declared as an essential item of pricing transparency.
Surely the standard rate is their geo rate?
SilentCallsVictim wrote on Jun 20
th, 2010 at 5:38am:
Telcos should be answerable to their customers first, the market second and Ofcom only if both fail, or if the market needs tweaking. At this stage a longstanding powerful market intervention has long been obsolete and is increasingly damaging and needs to be renewed.
No, Ofcom must ensure that harm to customers/callers/civilians is prevented so they must set the rules first within which the phone companies must operate and compete. There will be plenty of opportunity for them to compete in their pricing of the premiums they charge to their 08 customers (companies and organisations) who should be paying the premiums because they are the ones who want the NTS facilities and should be paying for them.