Primary Direct (or Primary 1) Travel Insurance.

Based in Altrincham, Cheshire.

Various numbers numbers are available including:
0870 220 0634
0870 444 3434
0870 513 3218

Through a bit of detective work and trial and error, I have found direct lines 0161 906 1660 through 5. Anyone know the switchboard?

With the same relentless enthusiasm, I soldiered thru countless websites and finally. . . (what a crock !!)   ;D

I Googled Primary Direct & found another number, 0161 9061713. At the time I tried it everyone was in bed so it went to voicemail, but the old default of pressing "0" passed it through to the switchboard recorder !!  :-X
Coincidentally though, I'd already tried 0161 9061600 and got the same recorder the others also went to.

# am:5-8-04: Gave 0161 9061600 a try to see if it was switchboard but it's just another sales line. There are probably more in between 1600 and 1660 if you fancy playing !
One of the sales staff advised me that they don't have a Switchboard which doesn't surprise me with the latest call centres.

BTW, testing the number sequence you gave revealed -
0161 9061660 - Sales : Voicemail; 0 goes to main v/mail
0161 9061661 - No Line
0161 9061662 - Sales : Opening times announcement
0161 9061663 - No Line
0161 9061664 - Sales : Voicemail; 0 goes to main v/mail
0161 9061665 - Rings out (no answer)