"A page on www.contactvirginmedia.com stated "Contact Virgin Media. Providing Contact Details for all Virgin Media Services. Contact Virgin Media. 0843 xxx xxxx. The Contact Virgin Media home page is committed to bringing you the most up to date contact information for Virgin Media, along with current special offers and lots of useful information about their products and services ... contact numbers for the correct departments - Contact Virgin Media today on 0843 xxx xxxx to get the help you need". The home page made multiple references to contacting Virgin Media, providing a contact number, a link to an email address and postal address.

Issue
Virgin Media Ltd challenged whether the ad:

1. omitted information that consumers would pay more for calling the advertised number than they would for the official Virgin Media customer service number;

2. misleadingly implied that the number given was the official Virgin Media customer service number; and

3. misleadingly implied that it was associated with Virgin Media.

The complaint was upheld.

FULL STORY  HERE
https://www.asa.org.uk/Rulings/Adjudications/2015/7/Number-Directory-Ltd/SHP_ADJ_299859.aspx#.VbkBVPlViko