Barbara wrote on Dec 29
th, 2006 at 2:30pm:
Ah this ties in nicely with my comments about them last week in being so efficient that they got my son's replacement for his lost debit card to him in only 3 working days, in the run up to Christmas. I said they were good people and always very helpful on the telephone as well.
The point is that you the members of Nationwide Building Society own it so it is your interest rather than that of shareholders that they are inclined to put first. To be fair to Nationwide they only use 0845 for their national call centres (using geographic numbers for all their branches which you can get through to directly) because they are on several sites and up to now it has not been possible to offer call transfer and redirection across multiple sites without a great deal of inconvenience without using 0845 numbers. This will obviously change when 03xx numbers are launched shortly.
As to Nationwide being the first to admit that customers with call packages do not like calling 0845 in fact they were beaten to it just before Chrismas by
www.aceinternet.co.uk who released their main 0161 geographic number as an alternative on their website specifically because they said 0161 was not liked by customers with inclusive call packages (also mentioned in their press release in the thread I started on this topic).
Also the ISP
www.vivaciti.co.uk has just said they will be changing from 0870 numbers to 0800 numbers as a direct result of the thread I started relating to rival Entanet ISP Freeola using 0871 numbers and calling them National Rate that then developed into a wider discussion of the calling costs to contact all the various Entanet ISP resellers including ADSL24 (already 0800), UKFSN (London 020) and the rest (all previously 0845, 0870 or 0871).
So little by little the message gets through in some places. The main scandal is Ofcom not taking advertising saying 0845 and 0870 are not Local/National rate and will cost you extra if you have an inclusive call package and off peak. They will have no excuse for not doing this once they make 037 numbers available and I for one will be making various FOI enquiries asking what their plans are for taking such advertising.