Just thought you might like to see the reply I got from Ofcom
"13 Oct 2004
Dear Mr Penny
Thank you for your email to Ofcom about 0870 and 0845 numbers.
By way of background, I should explain that 0870 and 0845 numbers are known as Number Translation Services (NTS) ie the non-geographic number sits on top of a geographic number. The NTS regime was created to encourage the provision of innovative value added services by terminating operators and service providers. These services are often funded fully or in part by the revenue received from call charges. As such it would be inappropriate for Ofcom to require that alternative geographic numbers are published alongside NTS numbers as this would mean the service provider received no payment for the use of their service.
However, we do share consumers’ concerns about the proliferation of 0870 and 0845 numbers. In some cases their use would seem to be inappropriate as a simple substitute for geographic numbers and do not require revenue from calls.
You may wish to be aware that Ofcom has already issued a statement and announced a further consultation on both 0870 and 0845 retail pricing. We are a very aware of consumer consumers that they might be misled on the promotion and marketing of 0870/0845 numbers and, following the recent 0870/0845 statement, we are now actively working with advertising regulators and consumer bodies to agree how the prices for these calls should be advertised. We are also re-examining the way in which the entire NTS regime operates and will be consulting widely on our proposals. One of the possible options could be to require originating providers to provide price warnings of the prices of NTS calls before connecting the call but we have not finalised any views yet.
If you would like to see a copy of the Ofcom statement and further consultation, it can be found on our website at
http://www.ofcom.org.uk/consultations/past/0845/?a=87101. Further information on the work of Ofcom on 0845/0870 numbers will also be published on our website. If you are interested in receiving further updates on this, you can do so by registering on Ofcom’s website at
http://www.ofcom.org.uk/static/subscribe/select_list.htm.
Yours sincerely
Steven Parker
Ofcom Contact Centre"
Are things really happening?