Geoff Brighton at Ofcom courteously explained to me that:
'The suggestion of encouraging users of NTS numbers to publish alternative geographic numbers is discussed, albeit briefly, in the consultation document at paragraph 6.5. This is in relation to work we have already undertaken with the Central Office of Information in the guidance they give to Government departments. The paragraph reads:
" The COI provides advice and support to public sector organisations on all aspects of communications. Amongst other things, it publishes ‘better practice guidance’ for Government contact centres (see the COI web site at
http://www.coi.gov.uk/ccg/). Ofcom and the COI have discussed the use of 08 and 09 numbers by government departments. The COI has been working on an update of its ‘better practice guidance’, and Ofcom has been able to suggest some amendments to this guidance, aimed at:
• raising the awareness of contact centre managers of the cost of 084 and 087 calls;
• encouraging the use of geographic numbers alongside 084/087 numbers, so that consumers have a choice; and
• ensuring that publicity materials do not include any potentially misleading terms, such as ‘local rate’ or ‘national rate’, when describing the cost of calls."
We at Ofcom do encourage this practice and have ourselves published both 0845 and geographic numbers for callers wishing to contact this office.'
Meanwhile the Dept of Transport has replied to my MP defending the DVLA's use of 0870 numbers. DVLA clearly knows nothing of the COI guidance. They claim that they can only get the call logging and diversion technology they need by using 0870. That can't be true, can it? Ofcom's real and 0845 numbers definitely both connect me to exactly the same "press 1/2/3/4 to join the right queue" system.
I guess it may be true that BT only sell their advanced call handling stuff packaged with 0870. Does any reader know of telcos who definitely sell it fronted by real numbers?