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Is the number up for 0870 helplines?
Simon Fluendy, Mail on Sunday
20 February 2005
TELECOMS regulator Ofcom is considering a plan that would effectively end costly 0870 helplines.
As Financial Mail revealed last month, these numbers cost Britons £1.25bn in 2003 as consumers listened to messages assuring them of the importance of their call.
Even Government helplines for pensioners and doctors' surgeries are 0870 numbers, which charge up to 10p a minute.
But leading charities, such as the RSPCA, could lose a valuable source of revenue if Ofcom goes ahead with plans to ban revenuesharing between the telecoms service provider and call centre owners. This would remove the economic incentive to use the numbers.
Many believe that keeping callers on hold is a deliberate ploy by some of the biggest financial institutions to fleece long-suffering customers.
An Ofcom source said: 'The clear consensus from consumers and organisations representing consumer rights is that revenue-sharing should end.'
BT told Financial Mail it would back ending revenue-sharing, but George Kidd, director-general of Icstis, the premium-rate phone number regulator, warned there could be a hitch. 'A lot of charities depend on income from 0870 numbers,' he said.
The RSPCA's cruelty hotline would be one of those hit. A spokeswoman for the charity said: 'We plough this revenue into funding our service.
'If the situation changed, we would have to find money elsewhere that we would rather spend on animal welfare.'