Quote:Say, for instance, they got rid of their 0870 service, changing it to a freephone number, or perhaps a comeplte rehaul of their phone systems and advertising to account for their various regional call centres to be advertised and orgnaised separately as different local numbers. However, as a result of these changes and the new costs of running these new lines, the cost of their insurance increased by 10-15% for every policy holder, thus eliminating the prices and promises that they have been able to keep all these years. This is perhaps an extreme example but it is a possible outcome, begging the question of what is better for the customer- a self-perpetuating phone service, or increased cost/loss of service elsewhere in the company.
I would much rather this than the current situation of obtaining services and/or revenue
by deception.
Quote:I would also like to respond to the constant reference to 0870 as a "scam". While it is true that until recently consumers were unaware that money was being made off these numbers, it was also only fairly recently that the increasingly competitive telecoms industry meant that customers started being charged more for these calls than to a geographic number.
A more competitive telecommunications industry was inevitable. These numbers have been allowed with no way of telcos reducing calling rates. This stiffles competition within the market.
It is a scam because these numbers have been described as 'local' and 'national' rate, but they are not charged at these rates. Phone companies advertise their packages and in the smallest small print it says that these numbers are exempt. Do people check what the rates are? Probably not until they get their bill.
Quote:It does really seem that for some people (and I really do not mean everyone who posts on this site) it is merely a complaint that 0870 costs stayed the same while everything else got cheaper. I agree that the numbers need to be re-classified, but as customers were historically not being over-charged for this service, I fail to see how it can be considered a rip-off or a scam.
While reclassification is one answer (although I agree with NonGeorgraphicMan about these numbers to be included as national calls in talk plans/packages), I don't think that they should be reclassified as "Premium Rate"- 7.5ppm is still a far cry from £1 or £1.50p/m.
It is premium rate because, by definition, the caller is being forced to pay extra for the services the recipient should be paying for. In addition, consumers pay extra for 'discounted' or 'inclusive' call packages which exclude these numbers. Of course, the telecoms companies, as a whole, have their cake and eat it. They sell NGNs to businesses and calling packages at extra cost to the consumer which exclude calls to these numbers.
Quote:I would also like to leave you with one final point, one which is based on a direct example of one of our customers. He too complained that he was being ripped-off by our phone numbers, until it was learned that the phone company he was with, whose cheap call package seemed so tempting compared to what BT were offering, was actually charging him extra to call our number. This wasn't our charge. It wasn't BT's charge. It was a charge added by his new call provider, clearly there to cover the costs of his cheap calls to local/national numbers.
BT are quite often the cheapest for 084/087 numbers. The Post Office is one example of higher charges than BT, being 10p/min in the daytime to call 0870 (see
this thread).
Another way of looking at it is that consumers believe that these numbers are charged at the same rate as normal geographical calls, and the fact that they perceive this means that they don't look at the tariff pricing.
May I suggest that the best way for your company to see what customers are
actually being charged is to check out providers' price lists.