'I can't believe someone is so mean not to pay 7p'
And don't forget, it's 7p a MINUTE, not 7p per CALL.
A 1 minute call, would merely involve someone saying hello, and giving basic information, assuming the call was answered by a human, rather than a machine.
When you get call queueing, or of course longer customer service calls, transferring between departments, being put on hold, whilst info is being sought, then you're talking about a 20 minute call sometimes, and thats £1.40 and not 7p.
And yes, like most other people on this site, I am mean, and won't pay £1.40 if I can make the same call for free.