Quote:I suggest you ask the ASA what is the difference between 0871 and 0901, both cost exactly the same.
One is a premium number, the other one is not!
(According to them.)
juby
That's not actually true.
From a BT residential landline,
calls to 0871 numbers cost 5, 6, 7, 8, 9 or 10p per minute depending upon subsequent digits.
Similarly, calls to 0901 numbers
cost up to £1.01 per minute depending upon subsequent digits.
The second I don't object to because users are required to publish the call cost.
The first is the problem because there is no requirement to publish the call cost, there are six different possibilities (which most people don't know anyway) and, being so similar to 0870, the 'charged at national call rate' ambiguity (lie) is again present.