I rec'd the following email following the previous fruitless attemps at a sensible response. I have to say that although I didn't get the answers I wanted to hear at least (much to my surprise) the points in my email were actually read and responded to intelligently. Here is the first response. In the next post is my reply and the third post the reply to that. I haven't responded to that email yet.
Dear Keith
I've been asked to look at an email conversation that has been taking place
between you and our Online Team.
It appears that there is some confusion within our Online Team about how
comments of this nature should be dealt with - they should be forwarded on your
behalf to our Customer Relations team. I'm sorry that this wasn't done, and can
appreciate how frustrating this must have been to you. I will ensure that this is fed back to our contact centre management team. However, I hope that I can address the concerns that you've raised:
We are regulated by the Department for Transport (DfT). They require us to offer a local rate telephone number for everyone in the UK. BT's 0845 numbers are the only way that we can offer this fixed local cost to everyone across the UK. These
numbers are not associated with a particular location in the country, and so
therefore are have a fixed cost to the caller that is not distance-dependant. In
addition, 0845 numbers provide us with the ability to route our calls more flexibly.
Messages about service disruption can also be played to callers before connecting
them to our advisers, which reduces queuing time if information can be given as
soon as possible. This helps us to run our call centres effectively. Additionally the
following facilities are also important:
* They are non-geographic - which means they cost the same to call from anywhere; this makes them equivalent for all callers
* They offer resiliency and business continuity - in the event of overload or disaster calls can seamlessly be routed to another location without the caller needing to know or re-dial
* They allow for "load balancing" - i.e. distributing calls across multiple locations, in order to improve answer times.
We appreciate that people calling from outside the UK may not be able to access
0845 numbers from abroad, and therefore offer a geographic number to
international callers. You will only be connected if you are calling from outside the
UK to this number. Some countries will not connect callers to 0845 or 0870
numbers, as they classify these calls as premium rate, the cost of which they will
have to absorb. If the country does allow calls to non-geographic numbers, they
may charge an additional fee. By offering a UK geographic number, we are trying to keep the cost of calling us as low as possible for International Callers.
The reason that we have taken the step to block those calls made from within the
UK to the 020 7278 5240 number is that BT does not allow us to offer the facilities
I've mentioned above. It would have a significant impact on the business and our
customers if we were to allow people to use the 0207 number - customer who call
on the International Line may find that they are waiting longer for their call to be
answered than those who call the 08457 484950 number.
I appreciate that you can't benefit from BT's inclusive offer by calling 0845 numbers, but I'd like to put this into context. When you call us, the introduction announcement takes an average of 27.5 seconds (16 seconds if you call from a land line and 39 seconds if you call from a mobile). This is because we offer different added value services if you call from a mobile phone (for example, 'text my journey'). Once these announcements are made, you join the queue - from this point over the four weeks 20 November to 17 December, it has taken an average of 20.3 seconds to answer calls. For the same period, the 'average handling time' (the time you spend speaking to an adviser) was 1 min and 45 seconds. So, the average call length was approximately 2mins 33 seconds. At BT's call rates (see BT's website -
http://www.downloads.bt.com/pricing/SpecialisedNos.pdf) the average call to National Rail Enquiries' 0845 number is 7.5p during the daytime, 2.5p during the evening and 1.25p at the weekend.
As I explained earlier, we are regulated by the Department for Transport (DfT), who requires us to offer the 0845 number. If you wish to escalate your complaint further, you may wish to speak to the DfT's directly. If so, you can send a letter to them at the address below. The DfT aim to respond to all letters and faxes within 20 working days of receipt.
Department for Transport
Great Minster House
76 Marsham Street
London
SW1P 4DR
Telephone: 020 7944 8300
Fax: 020 7944 9643
Thank you taking the time to contact us. I hope this helps explain why we don't offer geographical telephone numbers to access our service.
Have a nice weekend.
Kind regards
Ben Payne
Information Content Manager
National Rail Enquiries