Following a complaint I sent to Halifax bank about their 0845 number they replied :-
"0870 numbers raise funds for the company using it, the longer the customer is waiting, the more revenue the company gets, as they get paid per second the line is in use. This in effect can lead to delinquent behaviour, making it in the company's interest to make the customer wait. We do not use these numbers in the contact centres, believing it to be a negative revenue ploy and totally against our customer promise."
But unfortunately then add : -
"08456 and 08457 numbers are lo-call numbers. This means that a customer ringing from anywhere in the country will only be charged at their local rate, as if they were ringing their neighbour."
and then the ultimate :-
We use these numbers as it enables the majority of our customers to keep their telephone expenses as low as possible."
Needless to say I have pointed out that a 30 min call to their help centre costs 90p whereas if I had been able to use a geog no it would have been 2p - so how is this keeping MY calls low?? As they also said that it costs them money to have 0845, I enquired as to why they were, therefore, acting as 'revenue collectors' on some other company's behalf - because the extra 88p must be going somewhere. Reply awaited!