I would like to re-iterate what I posted on the other thread on charities.
Using 0870 is a very 'inefficient' way to pay. A daytime call to 0870 costs 7.51p/min on BT. A daytime local call is between 3p and 0p/min, so the service provider is therfore charging a premium of between 4.51p/min and 7.51p/min. This is in return for what rate? 2p or 3p/min maybe. So where's the rest going? Simple, to the telco providing the 0870!
This, in a nutshell, is why I think (charities especially) should steer clear of these numbers.
If you consider the extra revenue from 0870 important then why not drop the 0870 and let people donate more money to your charity?
Of course, if it is really 'extra' revenue, then how is it obtained? Are people aware of the cost to them and the revenue paid to the charity?
The description is as follows:
Quote:All calls to this number are charged to you at a National Call Rate, depending on who your Telephone Calls Provider is. By agreement with our Service Provider, between 8am and 6pm, Westie ReHoming receives a small proportion of the Charges, which it donates fully to the dogs it is committed to helping - 100% goes towards their care, 0% to administration costs, which are funded separately.
The national rate thing is completely misleading, and specific pricing information should be given instead. "By agreement with our Service Provider" makes it sound as though your SP is being charitable!
Whilst I agree with idb that 0870 is bad, it is mainly the fact that it covert. I therefore suggest you give your callers an idea of how much it costs them and how much of that goes to the charity.