Just had a reply from the Red Cross to an email I sent complaining about their 'Donation Line' being an 0870.
I suspect their reply is a 'circular' sent to all who complain - let's hope so! Must mean a lot of complaints!
Red Cross reply:-
Many thanks for your enquiry and comments.
Please read the following points for your consideration:
How much do calls to the London Bombings Charitable Relief Fund cost?
Phone calls to the London Bombings Charitable Relief Fund are charged at 6p per minute peak time (9am - 5pm), 3p per minute (evenings) and 1p at weekends.
Mobile phone users pay same rate as landline, although their carrier will impose a charge on top (typically pay as you go adds 1p per minute). Overseas will pay standard international rate.
Typically a call to the donation line would last two or three minutes. Therefore a three minute call at peak time a call would cost 18 pence * less than the cost of a first class stamp.
Does the Red Cross profit from calls to the donation line?
The Red Cross does not profit from calls to the donation line. The Red Cross does receive money for every call that is made to the donation line, however that money is credited back to the appeal and reduces our administration costs in running the telephone line.
For instance, of a call which is charged at 6p per minute, 3.5p goes to the service providers. The remaining 2.5p is used by the Red Cross to offset the cost of running the phone line.
This money reduces our administration costs and therefore means that more of your donation will be spent helping the victims of the bomb attacks.
Why doesn't the Red Cross use a free phone number?
A free phone number would obviously be free to the caller making a donation. Instead the cost of the call would have to be paid for by the money raised by the relief fund. With a high volume of calls that would add up to a substantial amount of money.
This would mean that less of your donation would be used to help the victims of the bomb attacks.
If the caller bears the modest cost of, at most, 6p per minute their donation will actually be worth more to the relief fund.
Why does the Red Cross use 0870 or 0845 numbers at all?
The nature of emergency appeals means that you need the facility to handle large numbers of calls at short notice. The cheapest and most effective way to do this is by using professional call centres. Using these numbers means that we have access to online management reports and can monitor the number of calls.
Using these numbers also gives the Red Cross the flexibility to divert the phone number to different calls centres essential during an emergency appeal when you might need to rapidly change the number of calls that the donation line can handle.
Any Telecoms supplier will have profit and shareholders.
I do hope this addresses your concerns.
Many thanks,
Information Resources
British Red Cross Society
www.redcross.org.ukI will be emailing back to try and rectify some of the 'errors' in this 'essay'!