Quote:Matt Peacock, Communications Director at Ofcom, claims that in the morning papers I will find extensive criticism by Ofcom of the Met's misuse of 0870 numbers, although personally I will be much more interested to see if there is a quote from some councillor chappie in the consumer affairs section of The Daily Telegraph.
It's already started:
http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2005/07/09/nafter109.xml&sS...Desperate relatives besiege police hotline, but campaigners attack 'costly' number
More than 105,000 people have called the police emergency hotline desperate for news about loved ones.
During the busiest period between 3pm and 4pm on Thursday, a team of 200 civilian and police volunteers were bombarded with more than 42,000 calls - a rate of 700 a minute.
Yesterday, as the painstaking task of whittling down the list of names of missing people continued, there were criticisms that the Metropolitan Police were using a controversial 0870 number for their information line against the advice of the phone regulator Ofcom.
Although 0870 numbers are often mistakenly described as "national rate", they usually cost two or three times as much to call as a conventional 01 or 02 number. Similar missing persons numbers in America and Spain set up after their terrorist attacks were free.
[...]
Although the police's handling of Thursday's explosions has been praised, the Met had to defend itself against the criticism that it allocated an 0870 number for the hotline. Calls to an 0870 number cost about eight pence a minute during the day, compared with around three pence for a call to a conventional geographic phone number. A share of the money generated can go to the owner of the phone line.
The longer people are kept in automated queues, the more money is generated.
The regulator Ofcom has urged public bodies to avoid using 0870 numbers and choose cheaper 0845 or freephone 0800 numbers.
The Say No To 0870 campaign was enraged by the Metropolitan Police's decision. It pointed out that the anti-terrorist information line was a free number.
Daniel -, of the campaign, said: "I find it disgusting that someone is actually profiting from people calling in this dreadful situation.
But the Metropolitan Police said it was not taking a cut from the 0870 phone lines.