Source:
http://business.scotsman.com/banking.cfm?id=764772005BT IS lobbying the media regulator Ofcom to scrap 0845 and 0870 numbers over claims that the supposedly low-rate prefixes are being used to rip off consumers.
Ian Livingston, the telecoms giant's retail chief executive, says the prices charged by rival operators for dialling the numbers can be six times more than the regulated prices charged by BT.
The 0870 national rate and 0845 local rate numbers are also used by a number of banks and credit card suppliers, including HBOS, Abbey, HSBC and Barclaycard.
The companies argue that the system allows them to advertise a single number without relying on local STD codes and does away with engaged lines, making it easier for customers, but Livingston says it also allows companies to skim a profit from customer helplines.
Although scrapping the numbers would cost BT money, ditching the numbers is now one of its top priorities in discussions with the regulator - alongside the need to clamp down on the mis-selling of telephone services.
Livingston said: "You have different providers offering wildly different prices for these numbers and the consumer no longer has any idea what the charges are or where that money goes.
"Ideally these numbers should just be swept away. Or if that can't be done, the regulator should insist that all operators charge exactly the same price for these numbers, as they do for a local or national call.
"I don't think the customer appreciates having to pay to use these numbers. I know people tend to look for the geographic number they can call instead of an 0870 or 0845 number because then they know what they are paying. [...]