Its a good idea.The more people that adopt it the better.
If you go to
http://moburl.com/adwgjw
you can download a poster re this.To promote it around your work,club,etc

By the way it was thought of long before the tragic bombings.

In this very sad world, there are the sickos that take advantage of other people trying to help.  I had set up my phone with ICE contacts, emailed several people about it and then got this email back from one of my contacts. 

Dear all:

This has just come in. I've had numerous people sending me email to put
ICE in your phone, this below sounds very feasible, so I think I will
refrain from putting it in... this just FYI
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++


Who knows what to believe?

Is nothing safe any more, just had this sent to me;
>
> Hello All,
>
> You know the email thats gone round saying put ICE then a contact
number
> in case of emergency? Well don't do it cos....
>
> Be very careful with this one - although the intention is great it is
> unfortunately phase one of a phone based virus that is laying a path
for
> propagating very quickly. Passing it on is part of the virus
> interestingly,such is the deviousness of the people who write these
> things.
> We have already seen the "second phase" where a program is sent as
part
> of a ring-tone download that goes into your address book and looks for
> something it recognises - you've guessed it, an address book entry
> marked "ICE or I.C.E." or whatever. It then sends itself to the "ICE
> list", charging you for the privilege.
>

I am glad that someone has been able to come back and give me some feedback on the email I received warning me about putting ICE on my mobile.

Being just a bog standard regular user of my mobile phone and not a techno whizzkid, I took the cautious side and decided not to use ICE, but now having read you link I think I will ignore that 2nd email I received and put ICE back on my phone.

Thanks Bigjohn.