Quote:Does CAP cover companies' websites and letterheads?
Not sure. I know ASA don't cover websites and letterheads as they are not advertisments as such and therefore assume CAP also don't. I thought CAP is used by companies to ensure they are advertising within the guidelines of the ASA advertising rules, etc but its the ASA that enforce and rule whether such companies have stuck within CAP/ASA guidelines. Basically, CAP is used for guidance/queries/clarification of ASA rules.
I once queried with ASA whether a website comes under their remit and they answered no unless it was an advert on the web. It was suggested to take the matter further with Trading Standards, etc.