For those of you who wondered why 18866 and 1899 do not offer the convenience of CPS this latest announcement on the Ofcom website provides some rather illuminating facts and figures on the costs of an outfit like 18866 using the CPS service.
http://www.ofcom.org.uk/consult/condocs/carrier/statement/The latest review and direction from Ofcom has cut the initial startup cost of getting BT to set up a CPS service for an outfit like 18866 but has completely negated this with even higher ongoing monthly running charges.
Ofcom's changes only make things any better for the big boys like TalkTalk because they have cut over £1 a customer off the signup cost to be paid to BT - this goes down from £3.79 to £2.72
But the bottom line is that for any telco to rent a CPS facility off BT costs an initial £13,449 setup and then £2418 monthly line rental. In addition the CPS providers now pays £2.72 for every extra CPS customer they add to the service.
So if you are TalkTalk with expensive call prices and may be a million CPS customers these CPS costs are affordable but if you are 18866 or 1899 with no advertising budget, small margins and a small customer base these costs are absolutely not affordable.
Looks like we will all be dialling 18866 or 1899 for a while to come. Its still a lot more convenient than dialling an 0844 number and then waiting for an announcement before you can dial the next number.