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BT says it didn't realise "Lo-Call" might mislead (Read 5,668 times)
NonGeographicalMan
Ex Member


BT says it didn't realise "Lo-Call" might mislead
Aug 27th, 2005 at 10:16am
 
Below is the reply I have received from Mr John Strutt, BT General Manager of BT Retail Pricing Policy & Design, to my query asking them why BT still use the term Lo-Call as a sub heading for all 0845 calls on their online billing platform.  My suggestion was that the use of this terms has been completely and utterly inappropriate and misleading since 1st July 2004.

I had made a complaint to BT's Customer Contact Centre that it was impossible to know which 084 numbers one could and could not add to Friends & Family online, following which I got back a misleading reply suggesting that no 084 number was allowed for Friends & Family.  In fact all 0845 numbers are allowed for Friends & Family but the only 0844 numbers that are allowed are those that lead to dialup ISPs.  But the rubric on the BT Friends & Family website for online number addition suggests that it is only 0844 04 numbers that are not allowed for Friends & Family.

Mr Strutt at BT now maintains that they didn't actually realise anyone was confused by the use of the term "Lo-Call on their bills and elsewhere and having had it drawn to their attention they may perhaps now do something about it.  Somehow though I suspect we will actually have to wait for a regulatory boot to force them to make this change:-

-----Original Message-----
From: john.strutt@bt.com [mailto:john.strutt@bt.com]
Sent: 25 August 2005 16:54
To: NonGeographicalMan
Cc: ben.verwaayen@bt.com; ian.livingston@bt.com; gavin.e.patterson@bt.com
Subject: RE: Further Comments on Billing Information Presentation on BT Website

Once again today, I thank you for your helpful comments. Certainly there is no intent to confuse our customers through the use of these BT brand names and I will therefore review their use as call type categories on the bill and BT website as you suggest. I am sure it will be possible to improve the presentation. I will contact you with an update once the way forward has been agreed.

Regards

John Strutt
GM BT Retail Pricing Policy & Design
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« Last Edit: Aug 27th, 2005 at 10:25am by N/A »  
 
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NonGeographicalMan
Ex Member


Re: BT says it didn't realise "Lo-Call"
Reply #1 - Aug 27th, 2005 at 10:21am
 
Here is my subsequent reply to Mr Strutt.

I actually copied this rather more widely (including journalists and MPs who signed the anti 0870 parliamentary EDM) but suspect that those people would not thank me for listing their email addresses here.

-----Original Message-----
From:  NonGeographicalMan
Sent: 25 August 2005 17:52
To: john.strutt@bt.com

Dear Mr Strutt,

Many thanks for your further helpful email on this issue.

However the prospect raised that BT might accidentally be using the term "Lo-Call" for high priced non geographic 0845 calls (high priced because they cost much more off peak than geographic calls on BT Option 1 and are excluded from all unlimited geographic call options on BT Options 2 and 3) by an act of simple incompetence or neglect actually fills me with far greater concern than my previous belief that BT was simply cunning enough in business terms to want to mislead customers about the call cost of 0845 calls for as long as it thought it could get away with it.  Also why are "National Rate" (geographic) calls not differentiated clearly from their more expensive "National Call" (0870) counterparts in BT phone bills.  Surely you must accept that even the best students of the English language would be hard pressed to see any obvious difference in the two terms which actually conveyed the vast difference in the price of the underlying calls.  Also shouldn't Premium Rate calls costing over 10p per minute have their own clear separate call heading as BT does use this terms extensively elsewhere for 09 calls in its literature.  Of course there are those who maintain that 084/7 calls are now Premium Rate calls too but clearly that's a whole other subject for discussion.

The fact is that the calling landscape was completely redefined on 1st July 2004 when BT abolished Standard Line Rental and made BT Option 1 a minimum compulsory option for 99.9% of its customers (that is everyone aside from those few owners of occasionally occupied country cottages who may possibly still qualify for the Light User scheme).  From that point on 0845 calls cost more than 01 or 02 calls off peak and at the weekend and 01/02 National Calls fell to 3p per minute while 0870 National Rate calls still cost 7.5p per minute in the weekday daytime.  Yet BT did nothing to recategorise the way call cost information was presented in the millions of quarterly phone bills or on its website as a result of this.  And good old Ofcom acquiesced in all this by allowing BT Option 1 to be made compulsory (it apparently suits their long term objective of making BT line rental more expensive so that people may switch to wholesale line rental products with other call carriers more readily) and was seemingly so unaware of what was going on that it did not make rules to force BT to reformat its bills in a manner that reflected the new significant differences for BT Option 1 customers between a phone call to a geographic and a non geographic number.  Unfortunately what Ofcom likes to call Light Touch is what I prefer to call Active Neglect on Ofcom's part.

If all this comes about from senior BT and Ofcom staff being so well paid and so busy that they never personally have time to either want to or need to review what is on their own BT phone bill then that must be a very major cause of public concern indeed.

I look forward to your suggestions on how the presentation of call cost information in BT phone bills and on the BT website may now perhaps be improved.

Regards,
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NonGeographicalMan
Ex Member


Re: BT says it didn't realise "Lo-Call"
Reply #2 - Aug 27th, 2005 at 11:09am
 
I have just received the following quite incredible emailed response from a member of staff in BT's Indian Customer Contact Centre.

This was in response to my complaint that the previous advisers reply claiming that no 0845 number could be added to Friends & Family were inaccurate.  This is a quite incredible email showing that BT business are still actively misselling to companies that 0845 lets their customers call them at the BT Local Rate.  Also that they are still misselling on 0870.  This is probably worth drawing to the attention of Surrey Trading Standards and the ASA.

I will be callenging Ben Verwaayen (CEO of BT) with the contents of this email and circulating my response to MPs who signed the anti 0870 EDM and to journalists.

-----Original Message-----
From: BT.Com Webmaster [mailto:webmaster@bt.com]
Sent: 27 August 2005 01:10
To: NonGeographicalMan
Subject: Re: Misleading BT Website Information about so called "Lo-Call"
and "National Rate" calls (KMM11801822I15378L0KM)

Thank you for your e-mail dated 25/8/05 regarding call charges.

In response to your e-mail,  please accept my apologies for the difficulties you have experienced , I would like to inform you that Lo-call 0845 enables customers to be called from anywhere in the UK at the local call charge.  BT retains the local call charge revenue and the customer also makes a payment BT.Moreover
Freefone and Lo-call calls may also be accessed from some other countries.  In this instance the charge to the caller is determined by the overseas administration. 

These also use the Business Starter option:

Free Connection. 
excl VAT £30.00 (incl VAT £35.25) per quarter, in addition to line rental. 
Call charges: excl VAT 3.48p (incl VAT 4.09p) per minute.  Per second billing. 
Each call is subject to a 20 second call charge. 
Caller pays for a local rate call. 

Moreover, a single Nationalcall 0870 number means that callers from anywhere in the UK pays the entire cost of the basic call.  The business receiving the call pays nothing.  However, businesses need to be aware there is less of an invitation to call than if the call were free (0800) or charged at local rate (0845) to the caller.  The basic product concept is that of a service whereby the caller pays national long distance rate, regardless of where the call is made within the UK.

These services use the Business Starter option:

Free Connection. 
Excl VAT £30.00 (incl VAT £35.25) per quarter, in addition to line rental. 
Call charges:
excl VAT 6.8p (incl VAT 8.0p) per minute rounded up during daytime.  excl VAT 3.4p (incl VAT 4.0p) per minute rounded up evenings and weekends. 

Customer receives revenue from calls:

excl VAT 1.50p (incl VAT 1.763p) per minute during daytime. 
excl VAT 0.24p (incl VAT 0.282p) per minute evenings and weekends. 
Revenue is calculated every month and if equates to £100.00 then payment is made, otherwise amount rolls over until the following month. 
Caller pays national rate. 

I trust that this now resolves the matter satisfactorily, but should you have any further queries please do not hesitate to contact us again via e-mail or call us at 0800 800 150Monday to saturaday from 08.00 to 20.00.

Thank you for contacting BT.

Yours sincerely,

Saurabh Ganguly
BT Customer Contact Centre
Ref; 4769263
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