See my emails of yesterday to Martha Kearney of Womans Hour and the editor of the Today program regarding their continued misleading statements that 0870 is National Rate. On Womans Hour they made such a statment on only yesterday morning's program:-
And yes it does appear the BBC are allowed to regulate themselves but amongst their mangement I have copied in Stephen Whittle, their Director of Editorial Policy as well as the controller of Radio 4 (Mark Damazer) and the head of BBC Radio, Jenny Abramsky.
The fact that other BBC programs are complying with the new ASA guidlines makes it relatively easy to force these renegade programs to comply.
Programs like Womans Hour and Today seem to think they can get away with continuing the National Rate scam just because they have always done it.
In my opinion the BBC should also comply with COI guidance on the matter so at the very least should change from 0870 to 0845
-----Original Message-----
Sent: 30 September 2005 11:48
To: martha.kearney@bbc.co.uk
Cc: colin.dallibar@bbc.co.uk; jenni.murray@bbc.co.uk; sheila.mcclennon@bbc.co.uk; mark.damazer@bbc.co.uk; jenny.abramsky@bbc.co.uk; bruce.vander@bbc.co.uk; tim.davie@bbc.co.uk; mike.southgate@bbc.co.uk; stephen.whittle@bbc.co.uk; john.smith@bbc.co.uk
Subject: Why Women's Hour Cannot Continue to Claim Its 0870 Number is "National Rate"
Dear Martha,
I felt I must email you to say how shocked and appalled I was that as the Woman's Hour presenter who is most involved in current affairs and political issues with the BBC you could still state on today's program that one of your 0870 numbers was a "National Rate" call.
Surely as someone also involved on programs like Newsnight you cannot be unaware of the continued public controversy over this issue and Ofcom's press release on this matter only yesterday.
You and your Women's Hour Producers just cannot go on claiming that this 0870 number is a National Rate number in view of the following:-
Most important is the recent ASA guidance on the description of calling costs given for 0870 numbers which I have heard several other recent BBC broadcasts in recent days complying with and the recent BBC2 series Coast complying with:-
www.asa.org.uk/cap/news_events/news/2005/Stop+the+call+confusion.htmThis says you:-
must not describe calls to those numbers as being charged at ‘local’ or ‘national’ rate.
must state the maximum cost of calls to BT customers and indicate that call costs using non-BT phone lines may vary. (This would amount to saying calls can cost between 3 and 8p per minute for BBC customers using BT depending on the time of day at which they call).
Also as a BBC political commentator on Newsnight are you not aware of the recent parliamentary early day motion on this matter where over 20 MPs signed a motion deploring the use of 0870 numbers by government contact centres?
http://edmi.parliament.uk/EDMi/EDMDetails.aspx?EDMID=28872%09%09%09%09%09%09%09&...Paragraph 1.3 of The below submission by Leicestershire Trading Standards to Ofcom also made it clear that anyone stating that 0870 calls are "National Rate" may be committing an offence under Part III of the Consumer Protection Act 1987:-
www.ofcom.org.uk/consult/condocs/oftel_0845/responses/leicester_cc.pdfI must therefore ask you to stop going on stating that 0870 numbers are National Rate when new guidelines from the ASA make it perfectly clear that the BBC just cannot continue to get away with this particular part of its 0870 scam. Of course for the time being we can't actually stop the BBC using these 0870 numbers but we can force it to state the correct call price for them when it does so.
Regards,