Were these helplines to change office locations from a London office (020) to a Nottingham office (01159), the amount of work generated & the cost/upset of changing documents, web sites & TV ads with the new number would be huge.. at the end of the day the customer would pay this cost one way or another. Plus should people use old documents, they'd end up at a dead end message... Not really a customer focused approach.
A very fair point.
So, what do you have to say to customers who find an old document from 10 years ago, which lists a geo number, from before 0870 became widespread. Are you concerned about those customers or not?
If you had read more in this web site, you would have found that stats, and moving the terminating number IS possible with geo numbers, as it is with non geo numbers.
And why should people pay more to contact you. When I post a letter to a business address, it's either a freepost envelope, or you put a 1st, or 2nd class stamp on the envelope. If I write a letter to a residential address, again, I put a 1st or 2nd class stamp, and I don't have to pay a premium to post a letter to a business.
So, why is it OK for us to pay a premium for making phone contact with a business. Your benefits include call monitoring, and being able to change the terminating number, but what extra service do we get?
If you want call stats, etc, then pay for them. Next you'll be moving to premium rate 090 numbers because you want us to make a contribution to the company directors golf games!!