Quote:I feel as if I am getting flamed a touch here!!!
I'm not sure how you educate Joe Public of what we have at the moment, as it seems hard enough to let people know the proper code for London is 020 not 0207
As one of those guilty of the flaming let me apologise, but as you probably appreciate some of us get angry about the whole affair. I first joined the the forum after the London Bombings as I was so angry that an 0870 number was used for the helpline.
In answer to you question about how do you educate Joe Public, I think it is too late. Joe Public doesn't take that much interest and with the exception of the 0800 number is now completely indoctrinated in the 0845/0870 myth of local and national numbers, so no matter what you do re education it will only touch the surface.
Unfortunately the only solution would be to get rid of them and start again. I have no idea if this is practical. It sounds horrendous.
I would suggest with 09 numbers.
There are obviously legitimate uses of the 09 numbers for raising revenue (eg competitions, paying for support, etc) and it could be used for low tariffs where you need to just cover the cost of supply the facility like a pressure group.
The area where it may be a problem is if organisations want to use 09 as their contact number as it may put people off if they associate 09 with very high cost of calls (ie if they think 09 is always at a premium cost). However if the cost is highlighted (as it would have to be) then that should be ok. Anyway at the end of the day that is the organisations business decision. Clearly they will lose contacts and therefore business by supplying an 09 mumber so generally this would a stupid decision as Joe Public would now be properly informed. However there may be circumstances where it would be good business sense for doing so e.g. discouraging calls that are not going to lead to business the cost of which hit the bottomline.
They will have to weigh up the lost business against the reduced costs.
The important thing is Joe Public is making an informed decision as to whether or not make the call.
Under no circumstances should organisations that are there to serve the public use these numbers eg Government organisations. In the worst cases they hit the vunlerable.
In a nut shell the only solution that I can see working now is to remove all 08xx numbers except 0800 as these numbers are discredited (and will remain so for a loong time)