I have to wonder where Off-Con got their metrics from, stating that in calling a call centre, they were put through to an operator within 13 seconds ?!?? (point 1.34 if you want to look it up) What about the length of time it takes to get through their protracted marketing message, usually along the lines of "why not check out our website", then to navigate a complex menu of options?
Then again, I suppose the companies concerned would want to maintain the 0870 number as an alternative to a geographic number. How many of us would phone a UK-based company that had a number starting with +91 22?
Still, if you can dial a UK geographic number in, say, Bristol, and be put through to a call centre in Dublin, then surely Bombay (or wherever else they so choose) should be no different? Unless... oh, now I get it...
revenue sharing really is what they're after...