Finarea are going to do themselves a lot of damage with these kinds of stunts.  I need to pursue with Ofcom the issue their lack an alternate disputes resolution procedure and ask whether Ofcom's Director of Investigations, Dave Stewart, has got anywhere with this.

At least on Finarea's dialthrough services (dialaround et al) if they have a price change everyone immediately knows about it through the changed call price announcements.  Bringing in these various connection fees is just a ripoff.