This is an interesting one:
http://www.ofcom.org.uk/consult/condocs/nts_forward/responses/mr/rapport.pdfIncludes the following (note this is not the complete response) [my bold]:
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The proposal seems ill thought through and as usual with such cases, is
driven by a highly vocal but minute lobby group who are totally unrepresentative of the general population.
As Marketing Manager at Cable & Wireless in the mid 90's,
I was the first to introduce such a revenue share scheme as part of the "TeleBusiness Addvantage" pricing package for non-geographic numbers.
It was my view at the time, and still is, that in industries where the customer and competition is increasingly driving down costs of products and services, that some of that 0870 revenue should be returned to the company who was ultimately generating it (the corporate user).
In conditions nowadays when margins are even thinner in e.g. the travel industry, the small revenue shares available are barely sufficient to justify keeping helpdesks etc in operation.
It's my firm view that abolishing revenue share on existing 0870 numbers will have a direct impact on the viability of such businesses along with companies that are currently able to provide complete services on the back of National rate numbers.
In conclusion, I do not believe it is Ofcom's remit to decide how Telco's distribute the profit they make from services that they provide to a public that is (generally) completely happy to use them.
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