Quote:...The reason I brought the discussion on personal numbers over here is because, IMO, Ofcom are allowing the boundaries of what it can't be used for to be eroded.
I agree. Patientline are using the 07 personal range numbers as a premium rate number to gain revenue but by doing this on 07 personal number range means that they avoid the protection/guidelines of coming under the remit of ICSTIS.
If Ofcom allow the patientline or any other company to continue this then nothing is stopping other companies that currently operate premium rate numbers or are thinking of using a premium rate number to use the 07x number range to gain the revenue but avoid coming under the remit and added protection from the ICSTIS.
Plus having an 07x personal number to most people just looks like a normal mobile number so most people would think that the call would be included in their inclusive anynetwork minutes they may have.
The goalposts keep getting wider and wider and is therefore open to more abuse from companies wanting to make extra revenue without being subject to strict ICSTIS guidelines which are there for our protection from abuse.
Normally a personal range 07 number doesn't have revenue sharing associated with it but it obviously must have otherwise Patientline wouldn't use it. I also believe that Vodafone used a personal range number a while ago (not sure about now though) for their contact number.
I realise patientline want to make some money back on what it cost them for the units, etc but if they want to continue revenue sharing then they should could choose an 0871 number or something. This is a lot cheaper than their current rip-off 50ppm number.
If patientline were to use this number range then they would probably get more people ringing the number and for longer. They (patientline) could then advertise this by saying something like, "A new lower cost contact number costing only 10ppm so now you can talk longer"
Right now they do have monopoly over calling patients inside hospitals and therefore it is definitely anti-competitive and should be investigated by ofcom (instead of brushed under the carpet) and OfT (if its within their remit). Any company that has a monopoly is unfair/uncompetitive and regulation needs to be in force to protect against abuse.
(I continued this over on this thread to save it from becoming too much related to the 07/patientline issues although I agree it was worth mentioning on the other thread)