Virgin Mobile maintain on their contact page that their 0845 contact number is charged at local rate ,and their 0870 one(Tones,Pixs,Games) is charged at national rate.

I have e-mailed them re this.But other members might care to take advantage of their e-mail contact facility,and point out to them the error of their ways.

www.virginmobile.com/mobile/contactus/ContactUs?processType=processstandard