Sonny
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While I was hoping to delay posting regarding OFCOM's Consultation Workshop last Thursday 24 Nov 2005, until NGM had said his bit, I've decided I cannot hold back any longer regarding one matter that came up.
I am going to mention an informal discussion between myself and the following OFCOM staff: Clive Hillier Sean Williams Gareth Davies immediately following the formal meeting. I have already referred to this in earlier posts to SAYNOTO0870, but feel it deserves repeating here, as verbatim as I can get. In particular, note the very last comment.
I said "An interesting thing for you, gentlemen. I have found in a survey that people who use SAYNOTO0870 and so forth to avoid making 0870/0845 calls discover that they now spend 3 times as long on their calls to these call centres as they had previously."
The OFCOM gentlemen nodded in anticipation.
"Now, call centres use these calls basically for two purposes - one, to sell to the customer; two, to help with the customers problems."
"Yes", they replied in unison.
"So by avoiding 0870/0845 calls, we, the consumers are doing these call centres a big favour - we're giving them three times as long to sell their products to us and solve our problems."
Vigorous nods of agreement.
"So, if they really wanted to sell their products at all via their call centres, dropping the 0870/0845s could help them, and save them a lot on their marketing budgets."
"If they wanted to sell, yes", one of the gentlemen replied dubiously.
"In fact," I continued, "American Express is a good example, with an 0800 switchboard number, and on their paperwork and web site they always show the 01273 numbers as well as the 0870s. And they're a joy to talk to......."
Clive Hillier interrupts me, "that's absolutely right".
"You use American Express then, Clive?" I enquire.
"Sure I do" he replies.
Sean Williams interjects "But then, they're American, and they have a totally different attitude to selling and marketing on the phone than we do over here." They all nod vigorously in agreement with this comment.
"However," I continue, "if companies over here could see things that way, then we might stand a chance of making real reductions to the £1.5 billion these companies and the telcos take from us consumers annually for 0870/0845 calls."
Sean looks doubtful. "Well, I really can't see that happening" he says.
'nuff said.
Sonny
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