gdh82 wrote on Dec 2
nd, 2005 at 9:54pm:
Sounds like if we call it "micro payments" we can pretend that it isn't "revenue sharing".
Perhaps I can help by making the difference between
micropayment
and
revenue share
a bit clearer...
Let look at the traditional financial model of the UK (and international) telecom network using BT as an example, in a typical 0870 call...
Caller --£a--> BTin --£b--> 0870sp --£c--> BTout ---> Called
of course BTin could be replaced by any phone/mobile operator e.g. NTL or Vodafone
and BTout could be different from BTin.So money flows from left to right, following the call...
£a is paid by
Caller (monthly/quarterly bill).
£b is the money paid by
BTin to the 0870 service provider, about 5p/min
£c is the money paid to
BTout to pay for carrying the call to
Caller about 1p
No money is given to
Called.
So the NTS company is living off about 4p/min.
£b and £c are
micropayments
made in the telecoms network.
They are very efficient, because they are made in bulk monthly.
There is little credit risk, so collection costs are very low.
...for the economists amongst us! £b-
£c is the margin needed to pay for the number translation services.
e.g. databases, switches (exchanges), software, webservers, optical fibre, it is not free!
Here it comes...Now add
Revenue Share
to the end user -
Called.
To compete, then
0870sp MUST now pay the
Called for every minute of answered time.
Imagine an additional arrow with
£d money flowing directly from
0870sp to
Called.
£d can be as high as 3p/min!
Clearly
Revenue Share
pushes up the cost of
£b and hence
£a.
Now the NTS guys get 5-1-3 = 1p/min (useing full-on revenue share as a bribe).
So it generates a competitive driver in the market to push prices up,
in a competitive scramble to increase revenue share offered to
greedy end users or...
wait for it...
scammers! (bad people
with no investment, who dissappear into the night)
It starting to look like premium rate, in disguise
But it gets worse...
If a market has poor price transparency, then consumers get ripped off, (as FleXtel points out).
Just look at the extreme mobile prices cited in it for 08 service! 60p/min!
No wonder the press and user perception is that 0870 is about 30p/min,
rather than about 8p on BT.
If the NTS guys only get 5p/min, what's happened to the other 55p/min!
Shouldn't we also be attacking the mobile operators...
...for their ripoff prices and tricky tariffs!
If Price Transparency arrived I reckon Virgin would love it!
...and Vodafone would get a bllody nose!
So lets get brutal, let's kill 0870! If
£b-£c is too small then the translation work must be paid for by the Called party.
Ofcom wants
£a to become very small, the same as for 01 & 02 geographic.
So
£b will become tiny. Yep, that'll stop revenue share.
Good one! ...but that means we're back to expensive BT's call diversion charges
(& mobiles too!) or
Called pays the NTS operator a lot.
Why?...
Because you have to collect payment to pay for the NTS/Diversion
and that is very, very, expensive -> high collection risk, small bills!
...bad people can disappear without paying!
...BT's argument for retaining so much!
Also we now have two small (high risk) bills per call, very inefficient for UK plc.
So if your a business or contractor or
you work from home or
work flexibly:home/office or
have a geographically dispersed service desk
you've now got to pay diversion costs.
So if diversion is active... when people call you, you pay!
if
silent calls occur - you pay!
if double glazing sales people call - you pay!
if time wasters call (at very low cost - 4p for ever on 18866!) - you pay!
You can't divert to 18866 and
diverted calls aren't in your bundled minutes.
So you pay the standard rate and
you are trapped by your mobile/line operator.
OK, never mind, at least it's the end of all NTS service...
no free flexible intelligent numbers,
no dispersed service desk numbers,
no free advertising sales numbers.
no beating mobile roaming charges with a foreign SIM.
It'll be fine for big corporates using BT, with dedicated high quality VoIP connections,
but VoIP via ADSL is rough.
Fine for calling the kids/granny in Australia for free,
but not good enough if your trying to make a deal with a supplier/local bank etc.
- delay, gaps, distortion when big files block the net for a few secs.
SDSL to be no better, as, unlike 'expensive' telecoms, there is no quality criteria (GOS)
for the internet... You get what you pay for.
So that leaves many small, medium sized businesses and
international travellers with a bit of a problem.
Hey, they say, let's use premium rate instead, minimum caller cost just 10p?
Hang on, didn't we say NTS with revenue share was Premium rate in disguise?
So isn't this where we came in? ...hmmm must think about this