saynonto0871 wrote on Feb 6
th, 2006 at 7:35pm:
I have now put a complaint in on the ASA website which they will deal with as this drivel has appeared in print.
Your complaint to the ASA will be very effective if they have made a clear misleading claim that the calls are at Local rate. The ASA told me that my complaint about Vodafone Choice's claim that 0870 was "charged at your telephone providers local rates" was the first complaint that had been made to them about a clear cut breach of their new rules on 084/7 call prices. So taking the trouble to make a complaint has much more impact with the guilty party and the ASA than you might think. ASA also said that they thought most advertisers were well aware of new rules which is why there had not been a flood of complaints as since the change since most advertisers had changed the terms they now use.
It will then be an open and shut case that the ASA will refer them to their recent guidances for advertisers and that they cannot go on calling it local rate and must state 3p or 4p per minute as the maximum rate a typical BT customer may pay. Its a rather contentious area as to whether they quote the 3p or 4p per minute fee as only BT Light User and In Contact Plus customers pay 4p per minute but there again BT Options 1, 2 and 3 are all discount schemes. With 0870 the issue doesn't arise as 7.51p per minute (BT Together rate) and 7.91p per minute (Light User rate) all round up to 8p per minute.
The ASA assure me that complaints that they rule favourably on (as they almost certainly will with yours) result in a very firm letter to the head marketing person at the organisation concerned pointing out why there communciation is in error and why they cannot go on describing the number this way - if the company or organisation does it again and there is another complaint there is a full blown ASA investigation and hearing on the matter.
I suggest that the response to your complaint letter is circulated to members of the Police Authority if possible. Or are you a serving Police officer in which case that may be a tricky thing for you to do.