xyhfna
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Ok, Dave, i'll keep this short. I have neather treat my customers with contempt no allow them to run roughshod over my company. I have no intention of discussing in detail my company's (or indeed those that i have worked for or with) service/function or anything else. I will however try (and have tried) to show that things are not quite as black and white as many seem to think. Just a small point, you clearly misread my stance on local/national number, i quite clearly am in favor of loosing the distinction and is certainly not something i 'cling to'. this would however require action from OfCom. I also agree that many parts of the telcom industry are slow to respond or are indiferent to customers concerns, but not all of them!
I sympathise with all those customers in queues/on hold and are paying for the 'privelidge'. However, as you yourself agreed there are those who will use the numbers they have for things that they have no good reason to. Now i am not saying all people who call these numbers do so for such trivial reasons, but the fact of the matter is that the cheaper the call the more 'trivial' calls received. Society is generally apathetic and lazy, preferiCustomer A phones Company A, through their Telecoms Carrier A, on a 'premium' rate 087xx number provided by a Minor Telecoms Operator A.ng someone else to do the work/take the responsibility, so that is why i chose to participate in such a hot and rigorous debate on such a contentious issue.
There is a case for looking at queuing and holding within the remit of OfCom, however this is a different debate to the one of charging. Assuming queuing and holding remain permissable, the problem then becomes who pays for what? (this in the hypothetical total asence of call purpose and the baggage it brings). I can only agree that a customer, if made to queue or hold, should only be charged for the cost of carrying the call - with the advent of IP telephony this is likely to become trivial, but is still some way off. However, a company should not be FORCED to use an includable number (although depending on the number function it may be quite appropriate). The issue is complicated by the miriad of telecoms companies and service provider, all of whome have different models and revenue schemes. Telecoms companies get and set different interconnect charges (usually by volume), they discount services which they offset against others, the problem occurs due to the fact that everyone (customers, business, carriers and operators) have different motives - not all of them profit.
Just a really simplified illustration: a customer pays a call carrage paid to a telecom carrier the telecoms carrier agrees with a minor telecoms operator specific interconnect charges a company may or may not be charged for the use of the premium rate number, and may or may not recieve a revenue from the minor telecoms operator depending on their agreement.
either the telecoms carrier, the minor telecoms operator or possibly even the company may determine the cost of the premium rate call which the customer pays. dependent on who makes that determination is exactly who take what cut from the call charges.
its hard to argue that a minor operator or company shouldnt make money out of a call because a major carrier decides to offer certain calls at a certain rate. conversely it is hard to argue that a minor operator or company should force a major carier to make certain charges to their customers. and this is why there is such tension with numbers other than geographical numbers (which have their own issues - but they are for another debate).
The only way OfCom could ensure all parties got a level playing field would be to fix the goal posts. It would be much more 'obvious', but certainly more complicated if numbers were required to be billed in component parts. We could simplify this to a scheme similar to how mobile phone services are set up, i.e. calls to xxxx cost 1.5ppm above your prevailing carrage charge. This is simpler to understand and probably a better overall solution, there would be no descrepency as to the telecoms carriers charges and motivations, if a telecoms operator offered the calls 'free' of carrage, the whole of the call funds would be given to the minor telecoms operator. the customer knows they are paying a premium, and they know it not their telecoms operator that is making those charges. the minor operator isnt impinged by the major carriers policies. and the company is free to agree whatever revenue share scheme with the minor operator they like. If the major carrier wanted to offer all calls to certain numbers to be 'free', etc. then it would fall to the major operator (not the customer directly) to settle the bill with the minor operator, it would also be upto the major carrier to inform their customers of such 'offers'. this would be a much more satisfactory system than has been proposed. It would also be different to the premium rate 09 numbers which have a predetermined cost and are not determined by the major carrier.
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