trevord wrote on Mar 25
th, 2006 at 7:27pm:
In my humble opinion, there would be a strong argument that their statement that "the price of calling Premium Rate Services will be increased by 10%." must apply only to the charges that their website identifies as "premium rate numbers" and their price list identifies as "Premium Services".
I agree. Personally, I wouldn't go by what the call centre staff say as most of the time they don't know nor understand differences between geo local/national and so-called 0845 local and 0870 national.
Dave wrote on Mar 25
th, 2006 at 5:14pm:
The Office of Incompetency would say that this is free competition, but I thought the point of competition was to bring prices down.
Silly me. It's all about perceived prices and that's what all the nice marketing is about. Boring price lists are of no interest or importance to Joe Public, and that's what the UK telephone industry plays on. So when a premium rate number is advertised and it states the price from a BT landline. All of those who have gone with another provider, such as the Post Office, look at the price to call eg. 25p per call, and call, thinking it will cost that. Because of ineffective regulation, the Post Office is allowed to add 10% onto what the caller thinks that they are paying.
I agree.
Although PO like other companies are allowed to charge what they like for these calls, you are 100% correct in saying these companies (mobile companies are worse) go by the
perceived prices of calls so if they can (and they do) get away with charging more for calls but without having to make it clear and/or easy to find the cost of these calls then they'll continue to rip us off.
This is why mobile companies specifically should have call announcements at the beginning of calls to non-geo numbers, personal and premium rate calls (non-geo numbers at the very least) because there is a huge difference between an 0845 costing upto around 4ppm on average from a landline to the 35ppm charged by some mobile networks but as always ofco
n looks like they've sided with the mobile networks that the cost of implementing call announcements is too high so in other words it is upto to us consumers to look on mobile companies' websites in the hope of finding the cost of these calls despite the fact that non-geo numbers have been known as local and national rate for years so it is perfectly reasonable for us consumers to think that calls to these numbers are in fact a lot lower than they actually are.
Mobile companies, obviously, on the other hand think there is nothing wrong with things as it is now!?!?! This applies mostly to Voda who replied to ofcon's last consultation believing it is best to keep things the way it is now so they can continue to rip us off!