The BBC's Eddie Mair was at it once again on their PM program on Friday 11th April by stating, when mentioning that the programs's 0870 phone number cost 8p per minute to call, that it was "cheaper than the cost of a stamp".
I sent this email in response and also sent a variant to BBC Radio 4's Feedback program and lodged an official complaint on the BBC Complaints website.
-------- Original Message --------
Subject: 0870 - Cheaper Than The Cost of A Stamp - Gratuitous and Inappropriate Comments
Date: Fri, 11 Apr 2008 18:47:06 +0100
To: Eddie Mair at BBC Dot Co Dot UK (real email address removed to stop Spambots)
Dear Mr Mair,
Claims that calling a BBC 0870 covert premium rate number is "cheaper than the cost of a Stamp" - PM - Friday 11th April 2008 - 5.53pmI wanted to complain in the strongest possible terms about the gratuitous statement you chose to make when promoting a BBC 0870 number on your show around 5.53pm tonight (Friday 11th April 2008) that it was "cheaper than the cost of a stamp".
The cost of stamps is surely immaterial to the matter. The relevant comparison is with normal priced UK phone calls on which many UK fixed line and mobile telecoms consumers now have inclusive call plans that cover all calls to numbers starting 01/02/03 for a set amount per month but these plans do not cover 084/7 calls on which the BBC, and its partners in viewer and listener telephony extortion Capita and Cable & Wireless, collectively extract a revenue share.
You said, in your on air statement, that calls to 0870 numbers cost "up to 8p per minute" but this is not true as a huge volume of UK daytime calls are made on mobile phones and on a mobile phone an 0870 number is always excluded from bundled inclusive call minute packages and costs up to 40p per minute to call from within the UK. It costs even more to call an 0870 number from overseas and they may not be contactable at all, which could well be an issue for overseas web and satellite radio listeners to your program.
Please can you tell me where you got the phrase "cheaper than a stamp" from today and can you indicate if it is your own personal invention or a new BBC policy line to defend the continued use and abuse by the BBC of 084/7 numbers.
The Central Office Of Information has just published the Third Edition of its Better Practice Guidance for Government Contact Centres at
www.coi.gov.uk/documents/gcc-third-edition.pdf Since the BBC is a public sector and not a commercial organisation to my mind it is therefore bound by the advice given in this guide and if you read the Cost to the Citizen section starting at paragraph 3.51 on P.35 of the Guide (P.36 of the PDF) this will surely tell you why the BBC's continued love affair with 0870 numbers (that is now even extending to 0871 numbers - eg Question Time audience participation line) is wholly inappropriate.
Some months ago a Mr Michael Stock, a senior member of the management team in your Marketing, Communications & Audiences division, contacted to tell me that the BBC was contemplating a possible switch to the use of the new 03 number range introduced by Ofcom that are only charged at the price of a normal landline call (and are included in fixed line calling plans and bundled minutes on mobile phones) but since then I have heard nothing further from Mr Stock. So can I assume that the BBC is now backtracking on its plans to get rid of 0870 in favour of normally priced 03 prefixed phone numbers or is the good news on this from the BBC only just around the corner?
I look forward to your comments.
Regards,