I asked the BBC the following question;

You must not keep confusing the public on the true cost of using a 0870 number to contact the BBC regarding a programme or an issue.

This morning I was looking for some information on the BBC Breakfast website (http://news.bbc.co.uk/1/hi/programmes/breakfast/4242941.stm) and whilst I could not find it, I was informed of the following;

I do find this an ambiguous statement to make. There is really no normal national or local rate any more and the cost of a telephone call now depends on the provider and the time of day. In fact you not only confuse the public but yourselves as I notice on the webpage I am completing to make this complaint you make the following statement;





Please refer to Watchdog programme makers, they realised that by using a 0870 number to contact them was not in the public interest because of its cost and have now reverted to a “normal” geographic code.

This is their reply;

I understand that you object to the BBC's use of 0870 numbers and I appreciate that you claim the BBC presents misleading information to its audience about the cost of the calls.

You may be interested to know that the BBC gave considerable thought to the appropriate use of national rate numbers about five years ago and decided that callers to the BBC should pay the same costs regardless of where they were calling from, and those costs, typically should be no more than the price of a stamp.

There is another operational benefit of using 0870 numbers. Along with other non-geographic numbers' such as 0800, 0845 etc it is possible to better route these calls and report statistics. To better serve the BBC audience we have several contact centres handling telephone calls, e-mails and letters. These contact centres operate as one 'virtual' service and depend on the use of 0870 and other 'intelligent network numbers' to provide the best customer service.

Call charges are a matter for the network operators and the regulator but the BBC use of 0870 numbers is the result of careful policy and operational considerations.

Nevertheless, I do acknowledge your concerns and can assure you that your comments on this matter will be fully registered and made available to senior management within the BBC. Feedback of this nature helps us when making decisions about future BBC services and your views will most certainly play a part in this process.

I wrote to the BBC asking why they used an 0870 for their unpaid contributors to their road reports, pointing out that as they were reliant on people on the road phoning in from their mobiles with updates on traffic buildups, accidents etc, it seemed  unreasonable to make them pay the BBC for the privilege!
I got the usual all-purpose stock reply about the need for non-geographical numbers, but, of course, no answers to why they used 0870 ratherthan 0800!

Star2000 wrote on Jun 30^th, 2006 at 6:34pm:

This must be a service that I have missed? Exactly how many people call in and how many operators are there across the country? Why could a number for reporting travel problems not be set up on a geographical number? If there is than more than one person taking calls, then a hunt group could be setup. Is this too hi-tech for the Auntie? 

Quote:


It's almost true, but not completely. Anyone on Orange who got the "Free 0800" bundle applied last November when charging for these numbers was brought in, has free 0800 calls until a year after the bundle was applied - so they've got a few months to go yet. Business users still get them free too, I believe.

I wanted to make sure this was documented somewhere online before posting, but - indeed, Orange business customers and staff continue to get free 0800 voice calls:

http://makeashorterlink.com/?G1E443C7D