BT’s announcement, is all smoke and mirrors: the more you look at it, the more you realise that quite a lot has gone up in price.
[The following is based on the UK wide call rate of 3ppm for telephoning all locations in the UK during "business hours"]
The average 5 minute call used to cost 15p (5 x 3p)
Now it will cost: 3p connection fee plus 15p (5 x 3p) plus 1.5p
** = 19.5p.
A 30% increase.
The average 10 minute call used to cost 30p (10 x 3p).
Now it will cost: 3p connection fee plus 30p (10 x 3p) plus 1.5p = 34.5p.
A 15% increase.
The average 15 minute call used to cost 45p (15 x 3p)
Now it will cost: 3p connection fee plus 45p (15 x 3p) plus 1.5p = 49.5p.
A 10% increaseThe average 20 minute call used to cost 60p (20 x 3p).
Now it will cost: 3p connection fee plus 60p (20 x 3p) plus 1.5p = 64.5p.
A 7.5% increase.
The average 30 minute call used to cost 90p (30 x 3p).
Now it will cost: 3p connection fee plus 90p (30 x 3p) plus 1.5p = 94.5p.
A 5% increase.
The average 60 minute call used to cost 180p (60 x 3p).
Now it will cost: 3p connection fee plus 180p (60 x 3p) plus 1.5p = 184.5p.
A 2.5% increase.
**Why have I added 1.5p to the cost of the calls? With the introduction of “whole minute charging”, if the call is just under a whole minute then the cost of the last minute will be 3p. If the call is just over a whole minute then the “last minute” will cost an extra 3p. Statistically, half the calls will be under and half over the payment threshhold, the probability of going over is about 50%. So the average increase will be 1.5p.
I don’t know what the average call length is, but it is clear that by introducing whole minute charging AND a connection fee, call charges have increased considerably.
A typical call lasting 15 minutes has increased by a staggering 10%
.Tomorrows headlines should read:
“BT Announces A Massive Price Increase In Call Costs”