I have just received my new Yellow Pages, and inside the rear cover it says:
Quote:A simple guide to 08 numbers
When you’re looking for a business, it can get a little confusing knowing the difference between the various 08 numbers. However, by remembering a few simple rules, it’s easy. 08 numbers aren’t premium rate, those are 09. It’s not only call centres that have 08 numbers – more and more small local businesses are using them too. And because it’s in your local directory, you can be certain they’ll cover your area.
Here’s a quick guide to how the most commonly used 08 numbers are priced:
0800 and 0808Known as Freephone numbers, when you dial 0800 or 0808 from a landline, calls cost nothing.*
0845Is free to call for BT residential customers on certain call packages only.
* Mobile providers and payphone operators may charge but your mobile provider should give you an announcement stating that you will be charged for the call before you are connected.
In response to this, I make two points:
1. Numbers beginning 0871, 0872 and 0873 are “Premium Rate Services” (PRS), along with 09 numbers, but Yellow Pages doesn’t seem to have caught up with this development. This exact same paragraph appeared in the rear inner cover of last year’s publication. Not amending it following the change in August 2009, which saw 0871/2/3 officially classified as PRS, is at best just plain sloppy for a directory that lists phone numbers.
Interestingly, references to the cost of calling 0870 and 0871 numbers, which appeared last year, have disappeared. Yellow Pages’ guide to 08 numbers now only covers 080x and 0845 at certain times on certain tariffs. It does say that it’s a “simple” guide and not a comprehensive one!
2. Here we see yet another example of an organisation promoting BT and its abnormally low 0845 call charges. In fact, it only mentions the call cost as being nothing (“free”) on “certain call packages” and conveniently neglects to mention that on all but one, this qualification only applies at certain times of day.