Below is a relevant quote of the new regulations taken from Ofcom's statement
here (specifically PDF page 50 but Ofcom page 47):-
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Annex 2 Guidelines for codes of practice for the publication of prices of calls to Number Translation Services1.1 The key objective of these Guidelines is to ensure that Originating Communications Providers provide their Domestic and Small Business Customers with readily accessible and accurate information relating to the usage charges for NTS Calls on their networks.
1.2 These Guidelines seek to ensure that there is a clear framework within which Originating Communications Providers should be operating in relation to the publication and provision of information to domestic and small business customers about usage charges for NTS Calls.
2. Status of code2.1 All Originating Communications Providers who provide NTS Calls are required under General Condition 14.2 to establish a Code of Practice for NTS Calls for their domestic and small business customers (the Code), which conforms with these Guidelines and to comply with the provisions of the Code.
2.2 Compliance with the Code does not guarantee compliance with any other legal requirements.
2.3 Non-compliance with the Code does not affect the validity of any contract between the company and the consumer, unless otherwise provided by law.
3. Customer information and advice: published price lists and websites3.1 The Originating Communications Provider that is responsible for the retail billing of NTS Calls to the end-user shall publish the usage charges required to be published under General Condition 10.2(d)(ii) for NTS Calls on its website and in published price lists in a way that gives those charges the same prominence in terms of location and format given to charges for geographic calls, calls to mobiles and call packages, including bundles.
3.2 Without prejudice to the generality of paragraph 3.1, Originating Communications Providers shall give prominence to the following, in particular:
(i) any usage charges that apply for calls to freephone numbers including details of when those charges will apply;
(ii) usage charges for NTS Calls which include variations by time of day. For example, 08xx calls are charged at x pence per minute or per call during weekday evenings inclusive of value added tax;
(iii) whether or not any special offers, discount schemes or call bundling arrangements apply to NTS Calls, including details of which of those arrangements apply to which number range;
Providing citizens and consumers with improved information about Number Translation Services and Premium Rate Services 4. Customer information and advice: advertising, promotional material and new customers4.1 Originating Communications providers shall publish in their advertising and promotional material which refer to call pricing, alongside maximum prices applying to NTS Calls, a clear reference as to where on websites and published price lists the complete set of NTS Call charges, as specified in paragraph 3.2, can be found.
4.2 When a new customer signs up for the provider’s service, Originating Communications Providers shall provide, alongside maximum prices applying to NTS Calls in the relevant correspondence, a clear reference as to where on websites and published price lists the complete set of NTS Call charges, as specified in paragraph 3.2, can be found.
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