Alternative wrote on Sep 24
th, 2006 at 8:24pm:
Well done NGM, however when campaigning for something, e-mails just do not land at the recipient's desk with the same 'gravity' as a hard copy paper fax. I believe that this is the best way to deal with an issue and carries the maximum 'weight' even more so than a Royal mail letter hence the letter was faxed so that it could be dealt with immediately.
[...] If a councillor etc has got 200 complaint e-mails, he can just highlight them all and then hit the delete key and they're gone without even reading.
Dear Alternative,
Whilst I think you might have been entirely correct in your now outdated faith in the fax up to 18 months or two years ago I fear you are living in the past by thinking that it will continue to remain the most effective means of communication going into the future and I forecast that we are probably only 2 to 3 years away from many organisations starting to no longer support fax at all.
When I first became a district councillor in May 1999 fax was white hot councillor communication technology and was the main way very urgent communications about committee meeting agenda changes etc were sent out to councillors. Indeed each councillor was provided with a fax machine by the council even though the council does not provide a separate phone line, mobile phone, biros, printers or pretty much anything else it can get out of and let the councillors bear the cost of. I had a council email address in May 1999 but only a very modest number of fellow councilors and senior officers then communicated with me in that way.
However my fax machine had its mains power supply burn out at the start of 2005 and I had only received about one fax on it in the previous year. I could have got the council to replace it but I didn't bother as I never used it and even certain overseas hire car companies that used to insist on faxing me late booking vouchers also started emailing them a couple of years ago.
Speaking as a district councillor until only very recently you are entirely wrong that trying to send councillors a fax would now get better and more immediate action. The fact is that most councillors are based entirely at home and have only one phone line they pay for and that the fax was always a royal pain as the auto switch over in conjunction with an answerphone never worked properly most of the time. Also most of my fellow councillors do not publish a fax number for the public to communicate with them because in general they do not any longer have a permanently switched on fax machine. The council offices still have a small number of fax machines but they sit in corners of the office gathering dust and are checked irregularly. Any fax that arrives is a damn nuisance because it cannot immediately be copied to the two or three relevant members of staff for action. Also even when you could fax me I would find replying to you a real bore because I would have to get my irregularly used printer working (I almost never send a letter to anyone in business and haven't done for 3 or more years) and then use it when my phone line is free.
Unfortunately you are confusing the fact that you correctly do not let yourself be fobbed off by customer service departments and instead insist on going to the CEO or Directors of a company (the correct strategy for any bad customer service) with the fact that you personally only try to communicate with those senior people by fax. I find that with certain specific exceptions of those companies who have an active policy of total contempt for all customer complaints or feedback (i.e Easyjet and Ryanair) that emails to CEOs are usually highly effective and often reach them directly and immediately, unlike faxes which are generally passed back to customer services departments by their secretary. A large number of company directors have replied personally to my emails, the last of which was the Chief Operating Officer of Admiral Car Insurance last Wednesday when the company claimed it couldn't come up with my renewal premium only 3 weeks before it falls due, even though I will be out of the country when it actually expires. And I am talking about emails I am sending as me in my Joe Bloggs hat and not as a Councillor emailing officials in organisations in my councillor capacity.
Sorry Alternative but I'm afraid you will find that in a short period of time the fax like the manually written cheque will no longer be a supported option in dealing with most large UK organisations and will go the same way as the dinosaurs.
The policy of sending a communication by fax 200 times will cost you a lot of money in phone calls and while it may make you feel better it won't get any more action. Send once by email with Read Receipt request then if no reply send again a week or two later copying in perhaps one or two more subordinates. If finally no action email again threatening escalation to the ombudsman or regulator.
As a councillor I got a lot of emails but I could always spot what needed to be dealt with urgently and ignore the junk mail. If your communication is relevant to the person you have sent it to and something they are responsible for then emailing is likely to get your issue dealt with more rapidly. For instance with a fax can you get your communication easily to both the CEO and the two or three other directors involved easily or directly - answer no you cannot!
~ Dave: Tidied quote