To whomever it concerns,
Lately there has been a lot of newspaper articles and news items on TV about companies such as yourself that use numbers beginning 084x/087x.
In most cases a company using such numbers actually earns a revenue from each minute that us consumers are on the phone to you. This revenue you receive varies depending on the number but can be upto around 4p/min (higher in some high usage cases).
These numbers are commonly misleadingly advertised as 'local' or 'national' rate and Ofcom, the ASA (Advertising Standards Authority) and Trading Standards have agreed that describing any number beginning 084x/087x as either 'local rate' or 'national rate' is misleading.
The reason is that the cost of the calling these numbers varies and in most cases costs more than a normal geographical (those beginning 01 or 02) calls. In fact, it can cost anywhere upto 40p/min (on some mobile networks) to ring these type of numbers.
The newspaper articles about the use of these numbers are available in the following links:-
http://news.bbc.co.uk/1/hi/business/5405620.stm http://www.timesonline.co.uk/article/0,,2-2389087,00.html http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=4086... http://www.thesun.co.uk/article/0,,2005300000-2006460369,,00.html and a BBC news video:
http://www.bbc.co.uk/mediaselector/check/nolavconsole/ukfs_news/hi?redirect=st.s...I would hereby like to make a complaint about your number, 08702 404040 (all all your other 0870 numbers), and the fact that you are most likely are receiving revenue from us consumers calling on these expensive numbers as mentioned in the above newspaper/TV articles.
Due to the continuing use of these numbers, Ofcom has announced that a new number range beginning 03x should be available from January/February 2007 and that revenue sharing (the money you receive) on 0870 will end during the beginning of 2008. This new number range (03x) will offer the exact same facilities/network features like IVR (Interactive Voice Response), Intelligent Call Routings, etc that are available now on existing 084x/087x numbers EXCEPT these new numbers will not cost us consumers anymore money than a normal geographical call and will actually be free for us consumers that have inclusive call plans. The existing 084x/087x numbers in most cases isn't included in any plans simply due to the fact that they cost so much more than existing geographical numbers (those numbers beginning 01 or 02).
I note that even your competitors, although use one of these number ranges (0845), use a cheaper one than your contact numbers which I find disgraceful that a large company such as yourselves with many more customers than your competitors have the need to use more expensive contact numbers and earn money from us calling you.
I would also like to add that your online 'Contact Us' form on your website which we fill in for any queries/complaints/sales, etc only allows 125 characters. That is a severely low amount of letters and as such means that anyone wishing to contact you via this method is actually forced to ring you and pay expensive rates for you to earn money in return. I don't know if this is deliberate to force us to ring you at your expensive rates or a design flaw when the contact form was setup by your technical IT department!!!
I look forward to your reply.