On the 11th November 2006 I again had to complain about one of our local newspapers accepting an add with the "0845 charged at local rate" statement,the last time they completely lied to the ASA and said an advert was not in on a certain date, I sent the original page to ASA and the newspaper caved in, the ASA have replied on the 14th November, bearing in mind the 12 & 13th was a weekend, quite impressed with that response, the reply folows:-
Advertising Standards Authority
Mid City Place 71 HighHolborn London WC1V6QT Telephone 020 7492 2222 Fax 020 7242 3696
Textphone 020 7242 8159 E-mail enquiries@asa.org.uk Onlinewww.asa.org.uk
Please Quote: A06
emilyh@asa.org.uk 14 November 2006
Dear Mr
DATA ENTRY/08459....
Thank you for your recent email regarding the above matter.
As you are aware 08459 numbers cannot be referred to as local rate. We have recently issued an Ad Alert to the industry advising of our requirements for such numbers.
We have therefore referred the problem to our Compliance team, which will resolve it quickly and effectively. As you know, the team does not write to complainants, but rest assured that we share your concerns about this issue and we shall address it thoroughly.
Thank you for taking the time to draw this to our attention. Yours sincerely
Emily Henwood
Complaints Executive
We have used the information you have given us, together with other information from or about you, to deal with your complaint. We may contact you to assess the quality of our services or to give you information about our activities, which might interest you. If you do not want to be contacted for that purpose, please let our Data Protection Officer know at the above address or by e-mail at data.protection@asa.org.uk. For further information about our Data Protection Policy please refer to our website
www.asa.orq.uk .
Chairman Lord Borrie QC • Director General Christopher Graham
ASA Council (Non-broadcast) Jean Coussins • Elizabeth Fagan • Christine Famish • Sunil Gadhia • Mike Ironside
• Gareth Jones • Susan Murray • Dan 0'Donoghue ■ Colin Philpott • Donald Trelford • Neil Watts ■ Diana Whitworth
The Advertising Standards Authority Limited, registered in England No 733214, Mid City Place, 71 High Holborn, London WC1V 6QT.
So the ASA do seem to take matters seriously and do something about it, unlike Ofcon. What a pity we can't transfer some of the ASA team to Ofcon to show them how it should be done.
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ASA, action re 0845 (Read 8,903 times)
