5.7 Pricing information
5.7.1 Service providers must ensure that all users of premium rate services are fully informed, clearly and straightforwardly, of the cost of using a service prior to incurring any charge.

5.7.2 Written pricing information must be easily legible, prominent, horizontal and presented in a way that does not require close examination. Spoken pricing information must be easily audible and discernible.

5.7.3 In cases where it is unlikely that a consumer will have seen or heard any promotional material containing pricing information, the service provider must place a short, distinct pricing message at the beginning of the service.

5.7.4 Unless ICSTIS has given written permission to the contrary, the pricing information in promotional material transmitted on television or in another audio-visual format must be spoken as well as being visually displayed if the cost of the service generally exceeds £2.

5.7.5 Premium rate services which do not generally cost more than 50 pence are exempt from all ICSTIS requirements on pricing information, unless the services are:
a children’s services (see paragraph 7.5), or
b accessed by automated equipment (such as a burglar alarm or a modem operating in conjunction with software that causes a number to be dialled automatically when the user wishes to access the Internet), or
c subscription services (see paragraph 7.12).

5.7.6 All operational or instructional messages necessary to obtain access to a service and provided separately to the service must be available free of charge to a user.

Cost type	Example wording
Standard per minute PRS	Calls cost [x]p per minute plus network extras
Standard per minute PRS where duration is known	Calls cost [x]p per minute and should last no more than [x] minutes. Network extras apply
Single drop charges	Calls cost [x]p plus network extras

Paragraph 5.7.5 seems to contradict paragraph 5.7.1.