Folks, a bit less of the mildly agressive sounding and ill informed accusations of 'lies', eh? Reasoned argument & debate using
knowledge is surely the civilised approach, not conclusion-jumping and insult hurling!
First off, the number Dave suggested will connect you to a call centre, but you won't be able to use it to access any of the Floodline quickdial codes directly. So anybody wanting to access their known local floodwarning scheme shortcut will only be slowed down by this, especially during a busy flooding event, quite probably increasing the cost (hopefully only telephonic) to themselves. So fair play to him but I hope this extra info helps adds another piece to the jigsaw.
Floodline was set up as an 0845 number in all good faith by folk seeing to help protect people. The 03, fixed price and inclusive telecoms deals did not exist then, and 0845 was a way to make calling Floodline MORE affordable to most. (Surely you remember the structure of 'national' and 'local' call rates that BT operated? Unless you lived near where the call centre was situated it would have cost more to contact a geographic number than the 0845).
That said, telecoms has moved on and yes, the 03 numbers should be, and are being, looked at. However a huge amount of public money has been invested in the 0845 number being published, remembered and used by people all over the UK. National, regional and local leaflets, adverts, directory listings, emergency service contact listings, media, etc etc blah blah all now have the 0845 number in circulation. To change that without considering safety first, and the best use of taxpayer's money second would be irresponsible.
I don't live in a flood risk area but, if I was, I know I'd rather effort were concentrated on making sure Floodline provides timely and accurate accessible advice to those in need. rather than subsidising it to such a degree that every UK taxpayer pays more, but the service potentially suffers.
I feel strongly about this because I work in the 'Warning and Informing' field of government comms, and know the real pressures which exist on the service every day. The folk involved (like me, although I don't handle telephony!) aren't commercial rip-off merchants. Mostly we are damned hard-working fairly stressed individuals trying to provide the best service to the end user, for the least expense to the public purse, which is no easy task!
Please, don't lump us in with the 0870 cash-grabbers in the commercial world.
Over and out from me, thanks for listening!