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ITV admit to overcharging X-Factor Voters. (Read 2,988 times)
moneysavin
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ITV admit to overcharging X-Factor Voters.
Mar 1st, 2007 at 12:23am
 
ITV has admitted overcharging viewers who voted in the last series of hit show X Factor.

The broadcaster says it overcharged Sky customers who voted via the red button. It says it will pay back affected viewers and donate £200,000 to charity.

ITV says it has notified premium rate services regulator Icstis, which has "welcomed" the approach.

"The broadcaster says the mistake came to light last week when it received a red button revenue statement from Sky, showing a surplus to ITV of £200,000.

In the programmes broadcast between October 14 and December 16 last year, viewers had the opportunity to participate in the show via the red button either by taking part in a prize competition, costing £1 per entry, or by voting in the show, costing 35p per entry.

Due to an ITV data inputting error, red button competition entrants were charged 35p per entry instead of £1. In addition, red-button voters were charged 50p per vote instead of 35p. Landline, mobile and text entries were unaffected."

http://www.marketingweek.co.uk/item/55263/254/260/3
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« Last Edit: Mar 1st, 2007 at 12:25am by moneysavin »  
 
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