bbb_uk
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There is near enough basically no rules at all surrounding all 08x numbers.
You can't state they're local/national rate but only the ASA currently enforces this with its limited remit which is currently non-broadcast adverts. Things like TV adverts, radio and websites, etc can do what they like to a certain degree except you can make an official complaint to Consumer Direct who would then pass it on to your local trading standards office and they would pass it on to the 'home authority' trading standards where the company h/o concerned is based.
So to answer your question, 0871 numbers only have to state the price of the call if its in a non-broadcast advert (magazine, etc) that the ASA can deal with. In pretty-much all other cases, they don't have to do anything at all.
Based on the ICSTIS pre-consultation on 0871, it looks like nothing much is changing on these rules because ICSTIS don't seem to want to force any regulation on the use of these numbers. Only when the final consultation comes out will we know - this is due shortly.
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