Skinshop are not based there. They are based somewhere out the in the ethernet.
They merely front a fulfilment operation.

http://www.emerymailorder.com/
Emery Fulfilment
Units 7-9 Romsey Industrial Estate Greatbridge Road, Romsey
Hants  SO51 0AD

Tel: 01794 527400
Fax: 01794 527402

That company accepts phone calls in the name of their client, and fills the order from their warehouse. The client, skinshop, does all the promotion etc.
I suggest you look at the website I gave you to get a better understanding.

Whois lookup for skinshop.co.uk

Domain name
    skinshop.co.uk

Registrant
    Homechec Limited

Registrant type
    UK Limited Company, (Company number: 4417076)

Registrant's address
    Old School House, Hulverstone
    Newport
    Isle of Wight
    PO30 4EH
    United Kingdom

The Homechec site has exactly the same layout.

WARNING
Health Which! had a problem with a Homechec testing kit in 2002, to the point that they demanded it be pulled from the market.

http://www.resource-zone.com/forum/showthread.php?t=13929
There is an entry by someone using the name Rorymiles, who claims to own Homechec (and therefore skinshop).

There is a Miles on the I.O.W. listed by BT, but the wrong initial.

The skinshop owners house was sold in 2004 for £370,000, probably to your man. Which room are you going to help decorate with the profit?
The 2005 electoral role records for that address show the occupants to be
Ms Haywood,  Maureen A
Mr Martys,  Timothy E
However, this info would have been collated in 2004 and might not have been updated with the sale of the house.