bill wrote on Apr 4
th, 2007 at 9:32am:
... the reason, of course, is that everyone knows 09 numbers are premium rate but few people know that 0871 numbers are too - so they're hoping they won't be rumbled.
Exactly the point - most companies hope that Mr Average Punter doesn't understand the difference. Let's face it, that's true; apart from us Nerds nobody does....
Unless we make it easy - screaming headlines " Expedia denies ripping off customers..." nobody will care. Despite the sometime arcane discussions here, there IS a real point to this - informed consumer choice