Were this an advert for TalkTalk, you'd have trouble with the ASA for your use of "free".
They already ruled against talk talk for using that term..
hereIn any case, if you are paying extra per month over and above the base rental, to get "free" calls, then they are not free, merely inclusive.
I much prefer to shop around for my suppliers, rather than buying everything from one outfit. That way I can get the best deals for our particular needs. I'd certainly not pay a hefty premium to get "free" 'phone calls, as our monthly usage is usually low enough that paying for the calls would be cheaper!
As it happens, I don't pay for the calls we make, but I don't pay extra for the priviledge. And I could get free broadband too, if I were to put up with unreasonable monthly usage alowances. But our net usage is quite high, so I prefer to pay the extra to get an acount that gives us usage in line with our needs, rather than get cut off or be charged extra part way through the month.
I've looked into many bundle deals, on various platforms, over the years, and am yet to find any that are suitable for me. I suspct the way most companies make money from them is because they really are not perfect for most people, so the customers end up paying extra.