Quote:Patientline said that Ofcom had exacerbated “already challenging” operating environment and added: “The instruction by Ofcom, whereby a message is played to callers to 0700 numbers at the start of calls informing them of the maximum potential cost of the call, seems to have been a major factor in reducing incoming call revenues.
Translated that means, "oh crap now people ringing patients will actually realise the cost of the call and the fact that they're not ringing a mobile number!"
Quote:The Ofcom decision, which took effect from September 1, 2007, has the misleading effect of telling callers of the maximum cost per minute of an 0700 call rather than the actual Patientline cost, which is always lower and often significantly lower.”
Funny because I know someone who rung a patientline number and got told it cost max 49p/min (which is correct) and from what I was told, the cost message was stated 3 times in all with the first one being the free announcement by the OCP. That would mean that the other two were by patientline and one makes me wonder if it was designed to keep people on the phone even longer!?!
However, I can't confirm that this is correct as I've not rung a patientline number nor do I have any intention of allowing patientline to profit secretely.
Patientline seem to have conveniently forgotten that it was them that brought this upon themselves by using a personal number range which is often mistaken for a mobile number and using it to gain revenue without callers knowing about it.
Had Patientline chosen an appropriate 09x number then this likely wouldn't have happened however that would have meant that many callers wouldn't have rung in the first place knowing that 09x is a premium rate number!